The American people have spoken.
The NFL decided to go with woke left-wing performer “Bad Bunny” as the entertainment during last night’s Super Bowl halftime show. Bad Bunny is a very vocal anti-ICE, pro-open borders, pro-LGBTQ advocate who wears his politics on his sleeve. His selection by the NFL was extremely divisive, and to many, it seemed like an intentional insult to the league’s core audience.
Unfortunately, for the NFL and its bottom line, people have remote controls, iPhones, and iPads; so if they don’t like something, they can tune out. And tune out they did in huge numbers!
Instead of sitting through Bad Bunny’s performance—which was entirely in Spanish and included people waving foreign flags, women twerking, and two men grinding on each other—tens of millions of Americans instead watched Turning Point USA’s “All American” halftime show.
The program aired live on TBN and elsewhere, and the numbers are staggering. At least 6.1 million people watched live on YouTube, making it the second-largest live-streaming event in YouTube history—and that’s just YouTube. In total, Turning Point believes the final tally may be 40 or even 50 million people who watched the live stream across various outlets.
Viewers saw a show that focused on faith, family, and freedom, but which was not political at all. It did, however, get spiritual.
Headliner Kid Rock opened with one of his older songs from 1998, which had some rough lyrics and reflected his old life. However, he closed with another song in which he used his real name, Robert Ritchie, and sang, “There’s a book that’s sitting in your house somewhere that could use some dusting off. There’s a man that died for all our sins hanging from the cross. You can give your life to Jesus, and He’ll give you a second chance, till you can’t.”
The contrast between the two songs really symbolized the journey Kid Rock has been on these past few years as he’s drawn closer to Jesus over time.
The NFL, by the way, seems to realize that they fumbled their halftime show… badly.
“The entertainment industry and the advertisers are very, very worried about this,” said Turning Point USA contributor Jack Posobiec. “Cliff Maloney had a source inside NFL networks who said they are freaking out over the size of this audience.”
“What it does is it ultimately shows that you’ve lost the culture war,” commentator Benny Johnson added. “The NFL has decided to sabotage and betray their own fans… to do a program that is not in English, that has third-world aesthetics, open borders messaging, LGBT messaging, and woke propaganda.”
Bottom line: Bad Bunny was bad business for the NFL. The league decided to alienate a large segment of its audience with a performance that wasn’t even in English—at all—and given by a vocal left-wing advocate who even threatened to wear a dress during the show, but apparently changed his mind.
In return, America said, “No, thanks.” Maybe the NFL will get the memo.
